Sunday, November 18, 2007

Eros to sets up first action studio in India


India’s first action studio will be set up by integrated media and entertainment company, Eros International, to match up with the international quality of action movies. The action studio will encompass all the facilities meeting to the requirements which can bring Bollywood action thrillers at par with that of Hollywood.

Eros, to match up with the Hollywood flicks like Mission Impossible, Fast and the Furious, Charlie’s Angles and many more will collaborate with the well-known international person to start the studio. With action studio becoming a division of Eros itself, the company unlikely to form a separate fully-owned subsidiary will employ the stunt men and train them at an international level.
Eros also, boasts of a subsidiary called ‘Eyeqube Studios Private Limited’ as one of its achievements so far in visual effects industry, in an alliance with leading visual effects artist Charles Darby, who holds a minority stake. To which Jyoti Deshpande, COO and commercial director, Eros International said what has been done till now is a beginning. Initiatives taken in future in the area of action will finally make the dream of capturing their imagination in frame true.
Eros claims to make 3 to 4 action based films under its production banner and will also let other filmmakers avail this opportunity on lease. The studio is expected to be functioning by 2008.

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